What is Keez?
Keez is a Milan-based FinTech/InsurTech company with a simple but powerful mission: To improve accessibility to housing, increase tenants' autonomy over their own money, and improve efficiencies within Italy's rental market.
Questions, answered
The essentials,clearly.
Keez is still preparing for launch. These answers explain the current direction without presenting unfinished terms as final.
How?
Keez provides rental deposit guarantees to landlords in exchange for annual premiums payable by tenants. So, instead of tying up circa 3 months' rent when moving into a new property, tenants can provide to landlords an insurance-backed guarantee. Same protection for landlords, more autonomy for tenants.
Is Keez regulated?
Yes, Keez is fully regulated by IVASS (Istituto per la Vigilanza sulle Assicurazioni). Keez Italia S.r.l. is regulated by the Istituto per la Vigilanza sulle Assicurazioni (IVASS) and registered in Section A of the Registro degli Intermediari Assicurativi e Riassicurativi (RUI) under number A000821728. Codice Fiscale/P. IVA: 02807180068.
So is it the same as blocking my funds with a bank?
We think it's even better! The Keez guarantee is a smarter alternative to a bank deposit. It offers the same guarantees and value as a bank deposit. The difference lies in the fact that, with a bank deposit, you block your money for the duration of your lease, whereas with our guarantee, you pay an annual premium (circa 7% of the deposit amount).
Is Keez available today?
Not yet. Keez is in its pre-launch development stage. We launch in Q1 of 2027. Product availability remains subject to final commercial, underwriting and regulatory preparations.
How much will it cost?
The current proposed model is an annual premium of 7% of the rental deposit, with a minimum annual premium of €270 and support for deposits up to €100,000. The calculator is illustrative; pricing, taxes, renewal and eligibility terms are not final. We are currently finalising these details with our underwriters.
Who is Keez being designed for?
Keez is being designed around tenants, landlords and letting agencies. Exact eligibility and the arrangements available for different tenancy types will be published before launch.
What protection would a landlord receive?
The final protection structure, limits, exclusions and claims process are still being completed. Keez will publish those details clearly before anyone is asked to make a product decision.
Does leaving my email put me on a waitlist?
No. It means Keez may send you occasional product and launch updates. It does not establish eligibility, access, or a position in a queue.
Where will Keez launch first?
Milan, followed by a national rollout in 2028.